Privacy
We care deeply about your privacy and want you to understand exactly how we handle your information. This policy explains everything in simple terms.
Last updated: 17/08/2025
What information we collect
We only collect information that helps us provide you with a better service:
When you visit our website:
- How you use our site (through Google Analytics)
- Information from our live chat if you contact us (through Intercom)
When you sign up for ticket alerts:
- Your name
- Your email address
How we collect your information
Website usage: We use Google Analytics (GA4) to understand how people use our site - like which pages are popular and how long people stay. This helps us make the site better.
Ticket alerts: You give us your name and email when you choose to sign up for festival ticket alerts.
Live chat: If you chat with us using the chat box on our site, Intercom stores that conversation.
YouTube videos: We show YouTube videos on our site, which may use cookies from YouTube/Google.
Why we use your information
Your ticket alert details:
- To send you email alerts when tickets go on sale for festivals you're interested in
- To manage your subscription and preferences
Website usage data:
- To understand how people use our site
- To improve our website and make it more helpful
- To fix any problems with the site
Ticket alerts:
- You give us your name and email when you choose to sign up for festival ticket alerts.
Live chat conversations:
- To help answer your questions
- To improve our customer service
We don't sell your data to anyone. Ever.
We do use some trusted services to help run our website:
- Google Analytics - to understand website usage
- Intercom - for live chat support
- YouTube/Google - when you watch embedded videos
These companies have their own privacy policies and security measures. They only use your data to provide their services to us.
Where your information is stored
All your personal information is stored securely on servers within the European Union. We do not transfer your data outside the EU.
How long we keep your information
Ticket alert subscriptions: We keep your name and email for 2 years after your last interaction with us (like opening an email or clicking a link). After that, we automatically delete it.
Live chat conversations: Intercom automatically deletes conversation data after 9 months if you haven't chatted with us again.
Website analytics: Google Analytics data follows Google's standard retention periods.
Your rights
You have several important rights over your personal information:
Right to access: You can ask us what information we have about you
Right to correct: If something is wrong, you can ask us to fix it
Right to delete: You can ask us to delete your information
Right to object: You can ask us to stop using your information for certain things
Right to withdraw consent: You can change your mind about getting ticket alerts anytime
How to manage your data
Unsubscribe from ticket alerts: Click the unsubscribe link in any email we send you
Request data deletion or access: Email us at privacy@festical.co.uk
Stop website tracking: You can turn off cookies in your browser settings (though this might affect how the site works for you)
Double opt-in for ticket alerts
When you sign up for ticket alerts, we'll send you a confirmation email. You must click the link in that email to confirm you want to receive alerts. This makes sure we only send emails to people who really want them.
Cookies and tracking
We use cookies and similar technology to:
- Remember your preferences
- Understand how you use our site
- Show you relevant content
You can control cookies through your browser settings, but turning them off might affect how our site works.
Keeping your information safe
We take security seriously:
- Your data is stored on secure servers in the EU
- We use industry-standard security measures
- Only authorised people can access your information
- We regularly review our security practices
Children's privacy
Our service is suitable for all ages. If you're under 16, please ask a parent or guardian before signing up for ticket alerts.
Changes to this policy
We may update this privacy policy from time to time. If we make any big changes, we'll let you know by posting the new policy on our website with a new "last updated" date.
Contact us
If you have any questions about this privacy policy or how we handle your data, please get in touch:
Email: privacy@festical.co.uk
The Festical brand is wholly owned and operated by LimeKnight Ltd
About LimeKnight:
- Company name: LimeKnight Ltd
- ICO registration: ICOZB399975
- Website: limeknight.com
Legal basis for processing
Under GDPR and UK GDPR, we process your data based on:
- Consent: When you sign up for ticket alerts
- Legitimate interests: For website analytics and improving our service
You can withdraw your consent or object to processing at any time by contacting us.
This privacy policy helps us comply with the General Data Protection Regulation (GDPR) and UK GDPR. We're committed to protecting your privacy and being transparent about how we use your information.